Social Media
As the Digital Marketing Manager at Justin Alexander, I oversee social media strategy and execution for all of the brands in the company’s portfolio. In past roles, I’ve worked with a variety of clients (from Netflix to Disney to Walmart) to create branded social campaigns. I’ve worked as a contracted social media creator for Wondermind, and have been a social media manager for a luxury wedding invitation studio since 2017. I also create content on my personal platforms, which you can learn about here.
Save the First Look
When I saw a bride-to-be’s story about her accidentally-ruined wedding dress first look, I knew Justin Alexander had to step in. The result? A viral video with a comment section filled with love.
Pride Month Campaign
To make queer nearlyweds feel seen and support the great work LGBTQ-affirming retailers do, this Pride Campaign across Lillian West & Justin Alexander’s core brands was a community-building effort.
HBO Max’s Gossip Girl Launch Campaign
To rally fans around the HBO Max’s Gossip Girl reboot, I strategized and executed a paid partnership campaign with NYLON and The Zoe Report, resulting in 5M+ social impressions. The launch included posts from Rachel Zoe, as well as fashion and pop culture influencers.